Historically, reef-centric product lines were established on a foundation of knowledge and developed through the assimilation of data as it arose. Understandably, new information about reef keeping yields new reef products, but these new revelations have typically resulted in broadening a product line, rather than refining it. And while this process has basically worked, we thought it was time to take a step back and rethink reefkeeping.

Starting from a foundation of chemistry and reef physiology, we have distilled the essential components into a no-compromises, rigorously optimized product line. Primary focus during development was given not only to the requirements of the reef but also to the requirements of the hobbyist. The results of our efforts are now at hand - the result is aquavitro. The paradigm shift has begun.

Is aquavitro replacing the Seachem reef line

Not at all. Simply put, GM's production of the Cadillac line was not meant to replace Chevrolet, nor was Toyota trying to replace it's brand with Lexus. These are just attempts to offer a higher end item to those wishing to have that as an option. 

We still think Seachem has offered the best reef line available, until now. Now Seachem will offer the TWO best reef lines. aquavitro allows us to offer a new line using the experience we’ve accrued in our 27 year history without alienating customers who have come to know and love the Seachem line.

Our goal is to have a line that is an outlet for rapid response to the advent of new technologies and information as they arise, something we couldn’t do with the very well established Seachem line. We’ve distilled the essential components of reef keeping into a no compromises, rigorously optimized product line. We’re committed to maintaining that optimization.